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Google AdWords for Beginners: A Do-It-Yourself Guide to PPC Advertising, by Corey Rabazinski
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Google AdWords expert Corey Rabazinski lays out the fundamentals of AdWords, how it works, why it works, and the proven techniques that you can use to make it work for you and your business.
Additionally, Google AdWords for Beginners details an eight-step blueprint that has consistently delivered positive results for companies, big and small. You'll be armed with the knowledge to launch profitable campaigns or drastically improve an existing one.
- Sales Rank: #108093 in eBooks
- Published on: 2015-01-05
- Released on: 2015-01-05
- Format: Kindle eBook
Most helpful customer reviews
2 of 2 people found the following review helpful.
Probably should be a Kindle only book - Looks like the book is just a long blog post converted to a book.
By TonyD
I usually don't have to write about the quality of the book itself vs the contents, but it's important to realize that the book's first page started off talking about a children's coloring book, and then starts on the random page number and continues on without any real structure / contents. There may be chunks of the book missing from the print edition, or this just might be the way the book is. After I read the book in 30 minutes, I suspected the high reviews - several other reviewers here have dead profiles and have only ever rated this book. The physical book also has hyperlinks in it (eg. "Check out *this* site to read more.") which is a bit annoying. It seems like the book was originally Kindle only and then as an afterthought was self published in a very hurried manner.
The book's contents are good though, but not detailed enough that you can actually accomplish many of the suggestions he's laid out in the book. A true beginner will get lost on the AdWords site and unfortunately there's not a single (grainy) picture of the AdWords site to help guide anyone around.
I'm torn though, the information is good, which is worth something for sure, but it's no more detailed, explained better, or more organized than any blog would be on the subject.
0 of 0 people found the following review helpful.
Great for beginners
By NK Pati
Great for beginners to understand Google Adowrds and create ad campaigns.easy to read and more importantly easy to implement. Its all very clever and easy to implement. I am impressed by being able to get this as an ebook or simillar so it can be viewed particularly as a reminder every so often.
This book by Corey has helped me understand the basics of Google AdWords. Now my campaigns are working better and the overall return on investment has been much better. In a nutshell, if you are a business owner like me and would like to take control of your paid online promotion using Google AdWords...then this book is a must for you.
0 of 0 people found the following review helpful.
This was a great read. I learned the basics to get my ...
By Prabha
This was a great read. I learned the basics to get my campaigns up and running.
But, I found the adwords editor quite cumbersome,
but I then found PPC Keyword Toolz which is a software tool to create adwords (and bing) campaigns.
PPC Keyword Toolz lets you create campaigns with 1000s or Adgroups and Ads very quickly and easily.
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